Showcase your window displays
The shop window is the brand image of the store, the first contact with the customer ; it plays a key role in the purchase process. The goal is to make it attractive, dynamic, it must reflect the universe presented in the shop.
At a glance, customers must identify the different offers, grasp the meaning and understand how this shop is different from others to get into it.
Customers only spend a couple of seconds in front of a shop window. It’s a very short time to create a real visual impact powerful enough to catch their attention. It must make you want to open the door, it is a real invitation to enter the universe of the store.
« Lighting is a big part of showcasing products, it can increase sales by up to 20%. »
To summarize, a window must: Seduce, Surprise and Arouse the desire to trigger a purchase.
New technologies at the service of stores
The new AV technologies help improving the visibility of the brand, that obviously translates to increased revenue.
The dynamic and interactive animation revolves around:
- sound: interest in mastering the musical content, communicating to customers the various promotions, novelties, sales …, broadcast of safety messages
- light: qualify the light impact according to an object, zoning or time zones
- the control of automated electromechanical elements: theatricalization of objects, artificial or natural environments
- video: a marketing or information channel with very wide possibilities of expression
The animation of shelves or store windows is assessed at different levels: from the simple fact of lighting a lamp or turning on a motor with a button placed on the window, to inform via a POI kiosk; to make the shopping window or end cap interactive; until a complete theatricalization of the showcase « sound, light and synchronized movement », when end-of-year holiday are coming, for example…
A Christmas animated store display
The Christmas decorations in the department stores’ windows are true pieces of art that are created by craftsmen and artists with exceptional know-how.
Every year, Printemps Haussmann, Galeries Lafayette, Bon Marché and BHV set up animated windows for Christmas.
These store windows are the scene of inventive skits, dynamic and, sometimes, interactive animations, where animated automata and magical decorations coexist.
Each year, they are inaugurated amid much publicity and the theme is kept secret until the « D day”. It must be said that behind the wonder, are emerging important commercial issues.